Consumer psychology : theories & applications / Hazel H. Huang.
Material type: TextPublisher: London : SAGE Publications, c2023Description: xvii, 351 pages : illustrationContent type: text Media type: unmediated Carrier type: volumeISBN: 9781473906983 [paperback]; 9781473906976Subject(s): Consumer behavior | Consumer behavior -- Psychological aspects | Consumers -- Psychology | BusinessItem type | Current location | Call number | Status | Date due | Barcode |
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Book | College Library | 658.83 H86 2023 (Browse shelf) | Available | 3UCBL000027316 |
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658.827 L53 2016 The brand mapping strategy : design, build, and accelerate your brand / | 658.83 Aa41 2013 Marketing research / | 658.83 C99 2012 International marketing principles / | 658.83 H86 2023 Consumer psychology : theories & applications / | 658.8342 P44 2008 Consumer behavior & marketing strategy / | 658.8342 P44 2008 Consumer behavior & marketing strategy / | 658.8342 P44 2008 Consumer behavior & marketing strategy / |
Includes bibliographical references and index.
1 Introduction -- 2 Consumer knowledge -- 3 Consumer inference and evaluation -- 4 Consumer implicit cognition -- 5 Consumer development and socialisation -- 6 Emotions in consumer behaviour -- 7 Consumer motivation -- Consumer identity - I shop; therefore, I am -- 9 Environmental psychology and consumer behaviour -- 10 Evolutionary psychology and consumer behaviour -- 11 Consumer well-being -- 12 Research methods in consumer psychology.
Consumer Psychology: Theories & Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style. The selected psychological theories include both classic theories and contemporary developments, and the applications in consumer behaviour draw from state-of -the-art research underpinned by theories and practical implications.
Why are influencers with a smaller number of followers sometimes more effective than the mega influencers? What are the sounds of brands, such as Coca-Cola and Kit Kat, attractive to consumer? How does music, scent, r lighting influence shoppers? Why can using consumption to boost self-esteem be negative to consumer well-being? Readers will explore these questions and more.
This textbook is essential reading for advanced marketing students and also applied psychology students looking at the business world. It includes a chapter on research methods in consumer psychology and can also provide a vital guide for those completing a dissertation project in consumer psychology.
Adult
Yap, Feliciana College of Psychology General Education : Psychology
English
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