Strategic management : concepts and cases / Jeff Dyer, Brigham Young University, Marriott School, Paul Godfrey, Brigham Young University, Marriott School, Robert Jensen, Brigham Young University, Marriott School, David Bryce, Brigham Young University, Marriott School.
Material type: TextPublisher: New Jersey : Wiley, c2023Edition: Fourth editionDescription: xxi, 218 pages : illustrations (black and white) ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781119889090 [paperback]Subject(s): Strategic planning | Business planning | Management | Management -- Study and teachingAdditional physical formats: Online version:: Strategic managementDDC classification:Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Reference (MAIN) | College Library | 658.4012 D98 2023 (Browse shelf) | c.1 | Available | 3UCBL000027373 | |
Reference (MAIN) | College Library | 658.4012 D98 2023 (Browse shelf) | c.2 | Available | 3UCBL000027374 | |
Reference (MAIN) | College Library | 658.4012 D98 2023 (Browse shelf) | c.3 | Available | 3UCBL000027375 |
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658.4012 D47 2012 Strategic management : | 658.4012 D98 2023 Strategic management : concepts and cases / | 658.4012 D98 2023 Strategic management : concepts and cases / | 658.4012 D98 2023 Strategic management : concepts and cases / | 658.4012 E31 2001 How to write a .com business plan : | 658.4012 G56 1994 Dynamic planning : | 658.4012 G72 2000 Introductory economics for business and management / |
Includes bibliographical references.
1 What is business strategy? -- 2 Analysis of the external environment: opportunities and threats -- 3 Internal analysis: strengths, weaknesses, and competitive advantage -- 4 Cost advantage -- 5 Differentiation advantage -- 6 Corporate strategy -- 7 Vertical integration and outsourcing -- 8 Strategic alliances -- 9 International strategy -- 10 Innovative strategies that change the nature of competition -- 11 Competitive strategy and sustainability -- 12 Implementing strategy -- 13 Corporate governance and ethics -- 14 Strategy and society.
"Why does the world need another strategy textbook? The answer is that we simply have not been able to find a textbook that we felt fully met the needs of our students. What are those needs? First, we wanted to write a textbook that would engage students' interest using numerous practical examples and tools that would help them actually do analysis to answer key strategic questions. For example, leading firms and strategy consulting firms have tools to teach strategists how to actually conduct a "5 Forces" analysis, calculate a scale or experience curve, or conduct a net promoter score analysis. We wanted to provide those tools. We also wanted to create interactive learning tools that would connect with a new generation of learners"--Provided by the publisher
Adult
Donation Biore, Christopher College of Business and Accountancy BSBA-Management Accounting
Donation Biore, Christopher College of Business and Accountancy BSBA-Management Accounting
Donation Biore, Christopher College of Business and Accountancy BSBA-Management Accounting
Text in English
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