University of Cebu-Banilad Library catalog › Details for: Entrepreneurship and innovation : theory, practice and context /

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Entrepreneurship and innovation : theory, practice and context / Tim Mazzarol, Sophie Reboud.

By: Mazzarol, Tim, 1957- [author.]Contributor(s): Rebound, Sophie [author. ]Material type: Text

TextSeries: Springer Texts in Business and EconomicsPublisher: Singapore : Springer, c2020Edition: Fourth editionDescription: xxvi, 509 pages : illustrations (black and white) ; 22 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 9789811394140 [paperback]Subject(s): Entrepreneurship | Management | Industrial management

Contents:

1 Entrepreneurs as a social and economic process -- 2 The entrepreneur -- 3 The entrepreneurial process -- 4 Entrepreneurship and innovation in large firms -- 5 Innovation in small firms -- 6 Adoption and diffusion of innovation -- 7 Planning, business models and strategy -- 8 Risk management in innovation -- 9 Disruptive innovation and the commercialisation of technology -- 10 Screening opportunities and assessing markets -- 11 Team building, company leadership and strategic alliances -- 12 Financing the venture --13 Intellectual property management 14 Social entrepreneurship and co-operative and mutual enterprise.

Summary: "This book provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the reader’s thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard. The book is aimed at students studying advanced levels of entrepreneurship, innovation and related fields as well as practitioners (for example, managers, business owners). As entrepreneurship and innovation are largely indivisible elements and cannot be adequately understood if studied separately, the book provides the reader with an overview of these elements and how they combine to create new value in the market. This edition is updated with recent international research, including research and examples from Europe, the US, and the Asia-Pacificregion." --Provided by the publisher

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Item type	Current location	Call number	Status	Date due	Barcode
Reference (MAIN)	College Library	658.421 M45 2020 (Browse shelf)	Available		3UCBL000027836

Includes bibliographical references.

"This book provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the reader’s thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard. The book is aimed at students studying advanced levels of entrepreneurship, innovation and related fields as well as practitioners (for example, managers, business owners).

As entrepreneurship and innovation are largely indivisible elements and cannot be adequately understood if studied separately, the book provides the reader with an overview of these elements and how they combine to create new value in the market. This edition is updated with recent international research, including research and examples from Europe, the US, and the Asia-Pacificregion." --Provided by the publisher

Adult

Donation Biore, Christopher College of Business and Accountancy BSBA-Marketing Management

Text in English

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