Entrepreneurship and innovation : theory, practice and context / Tim Mazzarol, Sophie Reboud.
Material type: TextSeries: Springer Texts in Business and EconomicsPublisher: Singapore : Springer, c2020Edition: Fourth editionDescription: xxvi, 509 pages : illustrations (black and white) ; 22 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 9789811394140 [paperback]Subject(s): Entrepreneurship | Management | Industrial managementItem type | Current location | Call number | Status | Date due | Barcode |
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Reference (MAIN) | College Library | 658.421 M45 2020 (Browse shelf) | Available | 3UCBL000027836 |
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658.421 H62 2002 Entrepreneurship / | 658.421 H62 2008 Entrepreneurship / | 658.421 K96 2014 Introduction to entrepreneurship / | 658.421 M45 2020 Entrepreneurship and innovation : theory, practice and context / | 658.421 W89 2014 Enterprise value : | 658.422 H83 2004 The nonprofit leadership team : | 658.422 P49 2000 Taking back the boardroom : |
Includes bibliographical references.
1 Entrepreneurs as a social and economic process -- 2 The entrepreneur -- 3 The entrepreneurial process -- 4 Entrepreneurship and innovation in large firms -- 5 Innovation in small firms -- 6 Adoption and diffusion of innovation -- 7 Planning, business models and strategy -- 8 Risk management in innovation -- 9 Disruptive innovation and the commercialisation of technology -- 10 Screening opportunities and assessing markets -- 11 Team building, company leadership and strategic alliances -- 12 Financing the venture --13 Intellectual property management 14 Social entrepreneurship and co-operative and mutual enterprise.
"This book provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the reader’s thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard. The book is aimed at students studying advanced levels of entrepreneurship, innovation and related fields as well as practitioners (for example, managers, business owners).
As entrepreneurship and innovation are largely indivisible elements and cannot be adequately understood if studied separately, the book provides the reader with an overview of these elements and how they combine to create new value in the market. This edition is updated with recent international research, including research and examples from Europe, the US, and the Asia-Pacificregion." --Provided by the publisher
Adult
Donation Biore, Christopher College of Business and Accountancy BSBA-Marketing Management
Text in English
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