University of Cebu-Banilad Library

Revised edition of the authors' Technology entrepreneurship : creating, capturing, and protecting value, published in 2010.

Includes bibliographical references and index.

1 Technology entrepreneurs in the global economy -- 2 Becoming an entrepreneur -- 3 Creating your venture d-- 4 Understanding your market -- 5 Developing your products -- 6 Protecting your intellectual property -- 7 Legal structure and equity distribution -- 8 Financing the venture -- 9 Acquiring capital resources -- 10 Launching your venture -- 11 Marketing your venture -- 12 Contracts -- 13 Managing the venture: strategy and operations -- 14 Venture leadership -- 15 Valuing and existing your venture -- 16 Your entrepreneurial career -- Appendix I: Example executive summary -- Appendix II: Example of a generic confidentiality agreement -- Appendix III: Sample development agreement -- Appendix IV: Example of an employment agreement index.

"Technology Entrepreneurship: Taking Innovation to the Marketplace, Third Edition provides a practical toolkit for potential entrepreneurs with technology backgrounds that will help them navigate complex issues such as raising capital, IP protection, product development, and more. The book's structure follows the entrepreneurial process in a step-by-step way, defining key terms and helping readers without business qualifications engage with the activities addressed. In addition, it covers a discussion of current trends and developments relevant for tomorrow’s entrepreneurs. In-depth information on the practicalities of technology entrepreneurship are combined with experience from academics to provide a unique resource on how to approach this crucial subject." --Provided by the publisher

Adult

Donation Biore, Christopher College of Business and Accountancy BSBA-Marketing Management

Text in English