Insanely simple : the obsession that drives Apple's success / Ken Segall.
Material type:
TextPublisher: New York : Portfolio/Penguin, c2013Description: xiii, 239 pages : illustration (black and white) ; 22 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781591846215 [paperback]Summary: "Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals" -- Provided by the publisher
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Reference (MAIN)
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College Library Subject Reference | 658.4094 Se37 2013 (Browse shelf) | Available | 3UCBL000027998 |
"Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals" -- Provided by the publisher
Adult
Biore, Christopher College of Business and Accountancy Business / Management
Text in English
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