University of Cebu-Banilad Library catalog › Details for: Theory, practice and techniques in tourism marketing /

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Theory, practice and techniques in tourism marketing / authored and edited by 3G E-Learning LLC, USA.

Contributor(s): 3G E-Learning LLC, USA [authored and edited by]Material type: Text

TextPublisher: New York, NY : 3G E-Learning LLC, USA, c2018Description: viii, 323 pages : illustrations (black and white)Content type: text Media type: unmediated Carrier type: volume ISBN: 9781680948851 [paperback]Subject(s): Marketing | Tourism -- Marketing

Contents:

Chapter 1 Introduction to tourism marketing -- Chapter 2 Services marketing -- Chapter 3 Promote tourism products and services -- Chapter 4 Marketing mix -- Chapter 5 Market segmentation in tourism -- Chapter 6 Tourism destination management.

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Item type	Current location	Call number	Status	Date due	Barcode
Reference (MAIN)	Extension Library Subject Reference	338.749068 T34 2018 (Browse shelf)	Available		3UCBL000026401
Reference (MAIN)	Extension Library Subject Reference	338.749068 T34 2018 (Browse shelf)	Available		3UCBL000026402

Includes bibliographical references and index.

Adult

Donation Lopez, Edilyn College of Tourism Management Tourism

Text in English

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