University of Cebu-Banilad Library

Marketing analysis : milk tea industry in Mandaue City / Jean Mary Grace Noynay, Charmaine Perocho, Aika May Garde, Aimee Lery Presbitero and Kimberly Dominique Turtoga.

By: Noynay, Jean Mary Grace [author.]Contributor(s): Perocho, Charmaine [author.] | Garde, Aika May [author.] | Presbitero, Aimee Lery [author.] | Turtoga, Kimberly Dominique [author.]Material type: TextTextPublisher: Cebu City, Philippines : University of Cebu-Banilad, c2023Description: i, 101 pages : colored illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: [hardbound]Subject(s): milk tea satisfaction | product | promotion | dsecriptive-survey research
Contents:
Chapter 1 The problem and its scope -- Introduction -- Rationale of the study -- Theoretical background -- The problem -- Statement of the problem -- Statement of null hypothesis -- Significance of the study -- Research methodology -- Research design -- Research environment -- Research instrument -- Research respondents -- Dry run procedure -- Research procedures -- Data collection -- Data analysis -- Ethical considerations -- Trustworthiness of the research -- Definition of terms -- Chapter 2 Presentation, analysis, and interpretation of data -- Profile of the respondents -- Level of satisfaction -- Results of the test of satisfaction on the relationship between respondents' profile and their level of satisfaction with a selected milk tea shop in Mandaue City, Cebu -- Chapter 3 Summary, findings, conclusion, and recommendations.
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Includes references.

Chapter 1 The problem and its scope -- Introduction -- Rationale of the study -- Theoretical background -- The problem -- Statement of the problem -- Statement of null hypothesis -- Significance of the study -- Research methodology -- Research design -- Research environment -- Research instrument -- Research respondents -- Dry run procedure -- Research procedures -- Data collection -- Data analysis -- Ethical considerations -- Trustworthiness of the research -- Definition of terms -- Chapter 2 Presentation, analysis, and interpretation of data -- Profile of the respondents -- Level of satisfaction -- Results of the test of satisfaction on the relationship between respondents' profile and their level of satisfaction with a selected milk tea shop in Mandaue City, Cebu -- Chapter 3 Summary, findings, conclusion, and recommendations.

Adult

Biore, Christopher College of Business and Accountancy Accountancy

English

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