Lived experiences of online sellers in tiktok live streaming / Anne Therese Corilla, Yasmin Antolihao, Jan Arvee Mae Mendoza, Raine Jan Trishia Sagpang.

By: Corilla, Anne Therese [author.]Contributor(s): Antolihao, Yasmin [author.] | Mendoza, Jan Arvee Mae [author.] | Sagpang, Raine Jan Trishia [author.]Material type: TextTextPublisher: Cebu, City, Philippines : University of Cebu-Banilad, c2023Description: 185 pages : illustration (black and white)Content type: text Media type: unmediated Carrier type: volumeSubject(s): Tiktok | Online selling | Live streaming | Tiktok live sellersSummary: The social media platform "Tik Tok" platform is known for making creative and entertaining content which proves highly beneficial for live sellers. With an algorithm that attracts individuals' attention quickly, it becomes an ideal space for sellers to visually showcase their products and services. Through short videos, live sellers can effectively convey brand messages, demonstrate product features, and connect with a diverse audience. Community engagement is enhanced by TikTok's diverse user base, which makes content sharing more likely. Live streaming features on the platform allow real time interaction, allowing sellers to respond to inquiries, build relationships, and create an interactive shopping experience. In general, the platform offers great capabilities for live sellers to boost visibility, interact with a wide audience, and sell through innovative and engaging contents. In general, Tik Tok provides live sellers with powerful tools to increase their visibility, engage a large audience and facilitate sales through innovative and relevant content. The study aimed to explore the lived experiences of Tik Tok live sellers using a descriptive-phenomenological research design and an open-ended researcher-made interview guide. Conducted virtually via Google Meet, in which involved twelve Philippine-based TikTok live sellers from Cebu, Manila, and Davao. Thematic analysis were applied to the gathered data, revealing insights into the nuanced experiences within the Tik Tok live selling phenomenon. There were 2 themes based in physical and psychological aspects that were identified in the study from the Experiences of Online Sellers in TikTok Live Streaming which includes Flexibility, the Equipment used during live streams, Background set-up, Accumulating standard follower count, the TikTok algorithm helps in penetrating new markets. And also from the Challenges Experienced by Online Sellers in TikTok Live Streaming, includes the Completing the registration requirements, Logistic arrangements, Maintaining customer loyalty, Customer's poor behavior, Psychological stress, and Problems in monetary transactions.
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The social media platform "Tik Tok" platform is known for making creative and entertaining content which proves highly beneficial for live sellers. With an algorithm that attracts individuals' attention quickly, it becomes an ideal space for sellers to visually showcase their products and services. Through short videos, live sellers can effectively convey brand messages, demonstrate product features, and connect with a diverse audience. Community engagement is enhanced by TikTok's diverse user base, which makes content sharing more likely. Live streaming features on the platform allow real time interaction, allowing sellers to respond to inquiries, build relationships, and create an interactive shopping experience. In general, the platform offers great capabilities for live sellers to boost visibility, interact with a wide audience, and sell through innovative and engaging contents. In general, Tik Tok provides live sellers with powerful tools to increase their visibility, engage a large audience and facilitate sales through innovative and relevant content.

The study aimed to explore the lived experiences of Tik Tok live sellers using a descriptive-phenomenological research design and an open-ended researcher-made interview guide. Conducted virtually via Google Meet, in which involved twelve Philippine-based TikTok live sellers from Cebu, Manila, and Davao. Thematic analysis were applied to the gathered data, revealing insights into the nuanced experiences within the Tik Tok live selling phenomenon.

There were 2 themes based in physical and psychological aspects that were identified in the study from the Experiences of Online Sellers in TikTok Live Streaming which includes Flexibility, the Equipment used during live streams, Background set-up, Accumulating standard follower count, the TikTok algorithm helps in penetrating new markets. And also from the Challenges Experienced by Online Sellers in TikTok Live Streaming, includes the Completing the registration requirements, Logistic arrangements, Maintaining customer loyalty, Customer's poor behavior, Psychological stress, and Problems in monetary transactions.

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Biore, Christopher College of Business and Accountancy Business / Management

Biore, Christopher College of Business and Accountancy Business / Management

Text in English

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