Precursors of customers' buying behavior at Wingers Unlimited Restaurant-Cebu / Janille Anne Acal, Kaye Denz Marie Ardiza, Abigail Empenado, Lovely Escana.
Material type:
TextPublisher: Cebu City, Philippines : University of Cebu-Banilad, c2023Description: 85 pages : illustration (black and white)Content type: text Media type: unmediated Carrier type: volumeSubject(s): Consumer | Customer buying behavior | InfluenceSummary: Consumer purchasing behavior is a complex and intricate process whereby individuals carefully navigate the selection and utilization of products and services that align with their preferences and goals (Solomon et al., 2019). This study was conducted to determine the precursors of customers' buying behavior at Wingers Unlimited Restaurant - Cebu as a basis to formulate an enhancement marketing plan.
This study applied the descriptive-correlational research design with the use of a researcher-made survey tool to gather the data. The study was conducted at Wingers Unlimited Restaurant in Cebu City using the researcher-made questionnaire surveying tool to gather data. There were three hundred forty-six (346) respondents who had experienced dining in the restaurant. Statistical treatments are frequency of counts and simple percentage, weighted mean, and Chi-Square Test of Independence.
The majority of the respondents are between the ages of 18-25 years old, females, and college graduates. As a result, the customers were strongly agreed that influenced them to dine at Wingers Unlimited restaurant in Cebu City in terms of personal, psychological, and social. However, the overall findings of the null hypothesis found that there was nosignificant relationship between the respondents' profiles and the precursors of customers' buying behavior at Wingers Unlimited restaurant in Cebu.
In conclusion, the findings showed that customers strongly agreed on the personal and psychological aspects. In terms of personal, this indicates that they were influenced by the restaurant's reasonable prices for its menu items, convenient location, and excellent maintenance of cleanliness and hygiene. Regarding the psychological factor, the outcome reveals an alternative taste of the chicken compared to other restaurants that serve unlimited wings. This suggests that, compared to other Unlimited Wings restaurants, they believe that Wingers Unlimited's chicken is the best in terms of flavor and food quality. It shows how much customers value the variety of flavors accessible, such as french fries, ice cream, and other foods offered. Furthermore, by understanding and acknowledging these precursors, customers and the establishment can engage in more meaningful and fulfilling interactions, creating a harmonious balance at Wingers Unlimited Restaurant in Cebu.
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Thesis
|
College Library Periodicals | T Ac13pr 2023 (Browse shelf) | Not for loan | 3UCBL000028125 |
Consumer purchasing behavior is a complex and intricate process whereby individuals carefully navigate the selection and utilization of products and services that align with their preferences and goals (Solomon et al., 2019). This study was conducted to determine the precursors of customers' buying behavior at Wingers Unlimited Restaurant - Cebu as a basis to formulate an enhancement marketing plan.
This study applied the descriptive-correlational research design with the use of a researcher-made survey tool to gather the data. The study was conducted at Wingers Unlimited Restaurant in Cebu City using the researcher-made questionnaire surveying tool to gather data. There were three hundred forty-six (346) respondents who had experienced dining in the restaurant. Statistical treatments are frequency of counts and simple percentage, weighted mean, and Chi-Square Test of Independence.
The majority of the respondents are between the ages of 18-25 years old, females, and college graduates. As a result, the customers were strongly agreed that influenced them to dine at Wingers Unlimited restaurant in Cebu City in terms of personal, psychological, and social. However, the overall findings of the null hypothesis found that there was nosignificant relationship between the respondents' profiles and the precursors of customers' buying behavior at Wingers Unlimited restaurant in Cebu.
In conclusion, the findings showed that customers strongly agreed on the personal and psychological aspects. In terms of personal, this indicates that they were influenced by the restaurant's reasonable prices for its menu items, convenient location, and excellent maintenance of cleanliness and hygiene. Regarding the psychological factor, the outcome reveals an alternative taste of the chicken compared to other restaurants that serve unlimited wings. This suggests that, compared to other Unlimited Wings restaurants, they believe that Wingers Unlimited's chicken is the best in terms of flavor and food quality. It shows how much customers value the variety of flavors accessible, such as french fries, ice cream, and other foods offered. Furthermore, by understanding and acknowledging these precursors, customers and the establishment can engage in more meaningful and fulfilling interactions, creating a harmonious balance at Wingers Unlimited Restaurant in Cebu.
Adult
Osorno, Rene College of Hospitality Management Hospitality Management
Text in English
There are no comments on this title.