University of Cebu-Banilad Library

Sustainability, a complex concept requiring financial prudence, ethical business practices, and adaptability, is challenging for all businesses. However, despite their limited resources, access to financing, and competition, small enterprises have shown remarkable resilience. This study, conducted in various food parks in Cebu, including JJ Marketplace, Compostela Food Park, Sugbo Sentral, Sugbo Mercado-IT Park, and Sugbo Mercado-Cebu Business Park, aimed to determine the sustainability of these small enterprises. The study used a descriptive survey research design, with data collected primarily by a research survey questionnaire. The data was then evaluated using statistical methods such as frequency count and simple percentage, weighted mean, and chi-square test of independence.

The study, involving thirty (30) purposively selected actual respondents in different food parks in Cebu, revealed promising findings. Most respondents were sole proprietors, operating with business permits, offering grilled pork, and starting with an initial capital of Php 10,000.00 to Php 30,000.00. Importantly, the respondents from various food parks in Cebu demonstrated high sustainability in their operations, product sourcing, and marketing strategies. The study also found no significant relationship between the respondents' profiles and their perception of sustainability. These findings highlight the potential for small enterprises in food parks in Cebu to thrive and grow, particularly by adopting the sustainable food business primer, which can help sustain their operations, product sourcing, and marketing strategies in the food business industry, particularly in food parks.

Adult

Osorno, Rene College of Hospitality Management Hospitality Management

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