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Tourism marketing : in the age of the consumer / Alastair M. Morrison.

By: Morrison, Alastair M [author.]Material type: Text

TextPublisher: New York, NY : Routledge, c2022Description: xxvi, 757 pages : color illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780415726368 [paperback]Subject(s): Tourism -- Marketing | Hospitality industry -- Marketing | Service industries -- Marketing | Tourism -- Computer network resources

Partial contents:

Part 1. THE CONSUMER -- Part 2. THE STRATEGY -- Part 3. THE IMPLEMENTATION -- Part 4. THE TOURISM PRODUCT -- Part 5. THE EVALUATION OF TOURISM MARKETING.

Summary: "Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together. Written in an engaging and accessible style, Tourism Marketing: In the Age of the Consumer is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more. Four features add interest and bring greater pedagogical value -- Quick Bytes, Case Studies, Industry Voices and Vignettes. This will be essential reading for all tourism marketing students." -- From book cover.

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Item type	Current location	Call number	Status	Date due	Barcode
Subject Reference	College Library Subject Reference	910.68 M83 2022 (Browse shelf)	Available		3UCBL000027577

Includes glossary, bibliographical references and index.

Part 1. THE CONSUMER -- Part 2. THE STRATEGY -- Part 3. THE IMPLEMENTATION -- Part 4. THE TOURISM PRODUCT -- Part 5. THE EVALUATION OF TOURISM MARKETING.

"Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together. Written in an engaging and accessible style, Tourism Marketing: In the Age of the Consumer is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more. Four features add interest and bring greater pedagogical value -- Quick Bytes, Case Studies, Industry Voices and Vignettes. This will be essential reading for all tourism marketing students." -- From book cover.