Leading the Starbucks way : 5 principles for connecting with your customers, your products and your people / by Joseph Michelli.
Material type:
TextPublisher: New York : McGraw Hill Education, c2014Description: xi, 286 pages : illustrations (black and white) ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780071801256 [paperback]Subject(s): Starbucks Coffee Company -- Management | Customer relations | Product management | Corporate culture | Success in businessDDC classification: | Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Subject Reference
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College Library Subject Reference | 658.4092 M58 2014 (Browse shelf) | c.1 | Available | 3UCBL000027168 | |
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Subject Reference
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College Library Subject Reference | 658.4092 M58 2014 (Browse shelf) | c.2 | Available | 3UCBL000027169 |
Includes bibliographical references (pages 259-278) and index.
Chapter 1 The starbucks connection -- Princip,e 1 Savor and elevate -- Chapter 2 In you don't have passion for your product, why should your customer? -- Chapter 3 From replicable and consistent to magical and unique -- Principle 2 Love to be loved -- Chapter 4 It's a matter of trust and love -- Chapter 5 It must thrive inside to be experienced outside -- Principle 3 Reach for common ground -- Chapter 6 Assume the universal: serve unifying truths of humans -- Chapter 7 Respect, celebrate, and customize: listening and innovating to meet local, regional, and global needs -- Principle 4 Mobilize the connection -- Chapter 8 Growing the connection through technology -- Chapter 9 Personal love from people to products -- Principle 5 Cherish and challenge your legacy -- Chapter 10 Honor the past, but don't be trapped in it -- Chapter 11 Taking the long view: building sucess that lasts -- Chapter 12 Forging a real lifestyle connection.
"Lead your business the Starbucks way. Foreword by Herve Humler, President and COO, The Ritz-Carlton Hotel Company, L.L.C.
One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon - a result of the company’s exemplary leadership practices. Joseph Michelli, author of the Wall Street Journal, USA Today, and Businessweek best seller The Starbucks Experience, explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time. Michelli offers a perspective on the leadership principles that drove the iconic coffee company’s resurgence from serious setbacks during the economic downturn - one of the few true turnaround stories of this time. And the company continues to grow dramatically, entering new markets and channels with fresh products and technologies." --Provided by the publisher
Adult
Donated Biore, Christopher College of Business and Accountancy Business / Management
Donated Biore, Christopher College of Business and Accountancy Business / Management
Text in English
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