University of Cebu-Banilad Library

Includes bibliographical references and index.

The role and importance of research -- The research process: coming to terms -- Selecting a problem and reviewing the research -- Sampling and generalizability -- Measurement, reliability, and validity -- Methods of measuring behavior -- Data collection and descriptive statistics -- Introducing inferential statistics -- Nonexperimental research methods -- Experimental research methods -- Quasi-experimental research: a close cousin to experimental research -- Writing a research proposal -- Writing a research manuscript.

"This book is easy-to-read and understand, and provides a comprehensive introduction to the basics of research within the social and behavioral sciences. It provides complete coverage of the key topics in the general areas of research methods in an easy-going, lively manner. The book describes the use of electronic sources, such as on-line sources, CD-ROMs, and how to utilize the Internet to enhance research skills. It also includes a brief discussion of scientific methods and explores the most common types of research in the social and behavioral sciences. The book features coverage of the research process, problem selection, and sampling and generalizability and the measurement process. It also provides an exhaustive resource for readers seeking to further their research skills. How to prepare and write a research proposal and manuscript are discussed in the final chapter of the book. Listings of additional resources include sections for providing additional resources related directly to the book's content and also references for related works of fiction, and other material of a more informal nature. For Psychologists, Management and Businesspersons or other social or behavioral science-related professionals who are looking to sharpen their understanding of research methods."--Provided by the publisher

Adult

Yap, Feliciana College of Psychology Psychology

Text in English