University of Cebu-Banilad Library catalog › Details for: Marketing management /

Normal view MARC view ISBD view

Marketing management / Dawn Iacobucci.

By: Iacobucci, Dawn [author.]Material type: Text

TextPublisher: Taguig City : Cengage Learning Asia Pte Ltd, c2019Edition: Fifth edition; Philippine editionDescription: xii, 324 pages : illustrations (black and white)Content type: text Media type: unmediated Carrier type: volumeISBN: 9789814839792 [paperback]Subject(s): Marketing -- Management

Contents:

Contents: Part 1. Marketing strategy -- Part 2. Product positioning -- Part 3. Positioning via price, place, and promotion -- Part 4. Positioning: assessment through customer lens -- Part 5. Capstone

Summary: This book is practical, no-nonsense, and relatively short, to further heighten its utility. -- Preface

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 6 )
Comments ( 0 )

Item type	Current location	Call number	Status	Date due	Barcode
Subject Reference	College Library Subject Reference	658.8 Ia1 2019 (Browse shelf)	Available		3UCBL000026984

Include index.

Contents: Part 1. Marketing strategy -- Part 2. Product positioning -- Part 3. Positioning via price, place, and promotion -- Part 4. Positioning: assessment through customer lens -- Part 5. Capstone

This book is practical, no-nonsense, and relatively short, to further heighten its utility. -- Preface