Wine and beer tourism / edited by Margaret Ann MacLean.
Material type:
TextPublisher: Burlington, Canada : Society Publishing, c2021Description: 1 online resource (252 pages) colored illustrationsContent type: text Media type: computer Carrier type: online resourcesISBN: 9781774079300 [electronic book]Subject(s): Wine and wine making | Beer | Table winesGenre/Form: Electronic book.Online resources: Bibliotex https://www.bibliotex.com/explore;searchText=Wine%20and%20beer%20tourism;mainSearch=1;themeName=Default-Theme/product-details/463994 Summary: "Wine and beer tourism have in recent times become popular niche segments of culinary tourism and are often the prime motivators for tourists to explore new countries and regions. This book explores how the emergence of these segments impact on the overall development of tourism in a region. Market-driven innovation, unique experiences, and diversification offer opportunities for local communities, and the development of partnerships with established hospitality and tourism businesses. The emerging role of social media is discussed along with other trends, supply considerations, sustainability, marketing and management challenges and opportunities for growth. This book is ideal for wine and beer enthusiasts, students, practitioners, researchers and entrepreneurs." --Provided by the publisher
| Item type | Current location | Call number | Status | Date due | Barcode |
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Computer Files
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College Library Subject Reference | 641 W72 2021 (Browse shelf) | Available | 3UCBLebk00000161 |
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"Wine and beer tourism have in recent times become popular niche segments of culinary tourism and are often the prime motivators for tourists to explore new countries and regions. This book explores how the emergence of these segments impact on the overall development of tourism in a region. Market-driven innovation, unique experiences, and diversification offer opportunities for local communities, and the development of partnerships with established hospitality and tourism businesses. The emerging role of social media is discussed along with other trends, supply considerations, sustainability, marketing and management challenges and opportunities for growth. This book is ideal for wine and beer enthusiasts, students, practitioners, researchers and entrepreneurs." --Provided by the publisher
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