University of Cebu-Banilad Library catalog › Details for: Hospitality marketing and branding research /

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Hospitality marketing and branding research / Prof. Dr. Sunil Kabia.

By: Kabia, Sunil [author.]Material type: Text

TextPublisher: Burlington, ON : Society Publishing, c2024Description: xiv, 232 pages : color illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9781774698907 [hardbound]Subject(s): Hospitality marketing

Contents:

Chapter 1 Hospitality marketing -- Chapter 2 Branding in hospitality -- Chapter 3 Human resource issues in hospitality -- Chapter 4 Research and innovations in hospitality marketing and branding -- Chapter 5: Promotional programs development in hospitality -- Chapter 6 International issues and cross-cultural research in hospitality marketing and branding -- Chapter 7 Hospitality products development and management -- Chapter 8 Ethical concerns in hospitality marketing and branding -- Chapter 9 Future trend in hospitality marketing and branding --Chapter 10 Technological issues and development in hospitality marketing and branding.

Summary: "The hospitality business uses market research to distinguish changes of patterns and market, which allows them to develop and outperform their rivals. A new business can learn about market shifts and future trends by collecting data from previous years. Hospitality marketing is very important for: finding clients to develop a new hospitality company, creating a loyal client base for renowned brands, and taking part in online discussions. As highlighted by this volume, a marketing technique is a fundamental aspect of any field-tested strategy for a business, regardless of how huge or small it is. Brands must ensure that the world is aware of the business's existence and that it is superior to the competition in the local area once all of the physical infrastructure is established. A regular hospitality marketing strategy for new businesses must reach more people and discover new customers, this can be achieved by focusing on key points including: Unique Selling Points (USPs) and the market area, main interest groups and market research concerning how the audiences can be reached. For emerging hospitality organizations, digital content marketing provides a low-budget, high return on investment, and valuable opportunity to contact the necessary groups." --Provided by the publisher

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Item type	Current location	Call number	Status	Date due	Barcode
Subject Reference	College Library Subject Reference	647.940688 K11 2024 (Browse shelf)	Available		3UCBL000028680

Includes bibliographical reference and index.

"The hospitality business uses market research to distinguish changes of patterns and market, which allows them to develop and outperform their rivals. A new business can learn about market shifts and future trends by collecting data from previous years. Hospitality marketing is very important for: finding clients to develop a new hospitality company, creating a loyal client base for renowned brands, and taking part in online discussions. As highlighted by this volume, a marketing technique is a fundamental aspect of any field-tested strategy for a business, regardless of how huge or small it is. Brands must ensure that the world is aware of the business's existence and that it is superior to the competition in the local area once all of the physical infrastructure is established. A regular hospitality marketing strategy for new businesses must reach more people and discover new customers, this can be achieved by focusing on key points including: Unique Selling Points (USPs) and the market area, main interest groups and market research concerning how the audiences can be reached. For emerging hospitality organizations, digital content marketing provides a low-budget, high return on investment, and valuable opportunity to contact the necessary groups." --Provided by the publisher