University of Cebu-Banilad Library catalog › Details for: Introduction to meetings, incentives, conferences and events management /

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Introduction to meetings, incentives, conferences and events management / Wallace Lindsay.

By: Lindsay, Wallace [author.]Material type: Text

TextPublisher: New York : Alexis Press, LLC, c2023Description: viii, 315 pages : color illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9781645328315 [paperback]Subject(s): Special events -- Management | Special events -- Planning

Contents:

Contents: Chapter 1 Introduction -- Chapter 2 MICE and major stakeholders -- Chapter 3 Meeting Process -- Chapter 4 Arrangement and facilitation of meetings -- Chapter 5 Incentive tours business and its management -- Chapter 6 Management of conferences -- Chapter 7 Major types of events.

Summary: "This book focuses on the development of an undergraduate introductory course in meeting and event management and the rational for inclusion of this particular course in the curriculum at a university that offers a degree in Hospitality Management. The book gives a theoretical and practical introduction to the MICE industry (meetings, incentives, conventions, and exhibitions), one of the fastest growing segments of the global tourism industry."--Provided by the publisher

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Item type	Current location	Call number	Status	Date due	Barcode
Subject Reference	College Library Subject Reference	394.2068 L64 2023 (Browse shelf)	Available		3UCBL000028685

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Includes bibliographical references and index.

"This book focuses on the development of an undergraduate introductory course in meeting and event management and the rational for inclusion of this particular course in the curriculum at a university that offers a degree in Hospitality Management. The book gives a theoretical and practical introduction to the MICE industry (meetings, incentives, conventions, and exhibitions), one of the fastest growing segments of the global tourism industry."--Provided by the publisher