University of Cebu-Banilad Library catalog › Details for: Core concepts in hospitality and tourism : hospitality services marketing /

Normal view MARC view ISBD view

Core concepts in hospitality and tourism : hospitality services marketing / authored and edited by 3G E-Learning LLC, USA.

By: 3G E-Learning LLC, USA [author and editor.]Contributor(s): Yue, Jinxi [editor.]Material type: Text

TextPublisher: New York : 3G E-Learning LLC, c2024Edition: 2nd EditionDescription: 307 pages : color illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9781984689153 [paperback]Subject(s): Hotel management | Restaurant management | Marketing

Contents:

Contents: 1 Marketing for hospitality and tourism -- 2 The marketing environment -- 3 Consumer markets and consumer buying behavior -- 4 Market segmentation -- 5 Promote tourism products and services -- 6 Electronic marketing -- 7 Planning of hospitality management.

Summary: "The book Core Concepts in Hospitality Services Marketing 2nd edition presents readers with a comprehensive understanding of marketing principles tailored specifically to the hospitality industry. By examining topics such as branding, pricing, distribution channels, and digital marketing techniques through real-world examples and case studies." --Provided by the publisher

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 6 )
Comments ( 0 )

Item type	Current location	Call number	Status	Date due	Barcode
Subject Reference	College Library Subject Reference	658.8 T41 2024 (Browse shelf)	Available		3UCBL000028696

Browsing College Library shelves, Shelving location: Subject Reference Close shelf browser

Previous								Next
Previous	658.8 G57 2021 Entrepreneurial marketing : a blueprint for customer engagement /	658.8 H86 2024 Marketing for tourism, hospitality and events : a global digital approach /	658.8 Ia1 2019 Marketing management /	658.8 T41 2024 Core concepts in hospitality and tourism : hospitality services marketing /	658.812 N17 1993 Database marketing : the ultimate marketing tool /	658.812 St49 2016 Woo, wow, and win : service design, strategy, and the art of customer delight /	658.820 P45 1997 Essentials of marketing : a global-managerial approach /	Next

Includes bibliographical references and index.

"The book Core Concepts in Hospitality Services Marketing 2nd edition presents readers with a comprehensive understanding of marketing principles tailored specifically to the hospitality industry. By examining topics such as branding, pricing, distribution channels, and digital marketing techniques through real-world examples and case studies." --Provided by the publisher