University of Cebu-Banilad Library catalog › Details for: Marketing for tourism, hospitality and events : a global digital approach /

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Marketing for tourism, hospitality and events : a global digital approach / Simon Hudson and Louise Hudson.

By: Hudson, Simon [author.]Contributor(s): Hudson, Louise [author.]Material type: Text

TextPublisher: London : Sage, c2024Edition: 2nd EditionDescription: xiv, 401 pages : color illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9781529628081 [paperback]Subject(s): Target marketing | Tourism -- Marketing

Contents:

Content: 1 Today's marketing environment -- 2 Understanding today's consumer -- 3 Digital marketing -- 4 The marketing plan -- 5 The tourism and hospitality product -- 6 Pricing -- 7 Distribution -- 8 The role of advertising and sales promotion -- 9 Public relations and personal selling -- 10 Customer service -- 11 Marketing research -- 12 Tourism marketing ethics.

Summary: "This cutting-edge and engaging student textbook, now in second edition, provides essential knowledge of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries." --Provided by the publisher

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Item type	Current location	Call number	Status	Date due	Barcode
Subject Reference	College Library Subject Reference	658.8 H86 2024 (Browse shelf)	Available		3UCBL000028683

Includes bibliographical references and index.

"This cutting-edge and engaging student textbook, now in second edition, provides essential knowledge of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries." --Provided by the publisher