Exploration of emerging source markets in the hospitality sector / Sunil Kabia.
Material type:
TextPublisher: Burlington, ON : Society Publishing, c2023Description: viii, 302 pages : color illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9781774694886 [hardbound]Subject(s): Tourism -- Marketing| Item type | Current location | Call number | Status | Date due | Barcode |
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Subject Reference
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College Library Subject Reference | 338.4791 K11 2023 (Browse shelf) | Available | 3UCBL000028730 |
Includes bibliographical references and index.
Contents: Chapter 1 Hospitality industry as the key emerging market for global hospitality -- Chapter 2 Tourism and leisure marketing -- Chapter 3 Destination marketing and management in tourism -- Chapter 4 Social media marketing in hospitality -- Chapter 5 Developing the hospitality culture -- Chapter 6 Manage consumer behavior in tourism -- Chapter 7 Sustainability in the hospitality industry: challenges and opportunities.
"This book primarily, aims and seeks to identify and examine the paradigm shifts in the tourism industry over the seeming years and how the trends have behaved. It aims to investigate current trends in the hotel and tourism industries, to highlight the issues that the hospitality and tourism industries face, and to critically appraise the industry's future possibilities." --Provided by the publisher
Adult
Lopez, Edilyn College of Tourism Management Tourism
Text in English
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