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Tourism promotion / Purnima Kumari.

By: Kumari, Purnima [author.]Material type: Text

TextPublisher: New Delhi : Random Publications LLP, c2023Description: xi, 296 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 9789357510356 [hardbound]Subject(s): Tourism -- Marketing

Contents:

Contents: 1. The organisation of tourism -- 2. Modern trends in tourism -- 3. Tourism on the prairies -- 4. Popularisation of sustainable tourism -- 5. Infrastructure and tourism development -- 6. Cooperatives and tourism: an Asian perspective -- 7. Sustainable development of tourism -WTO -- 8. The global importance of tourism -- 9. Food and beverage control in restaurant -- 10. Environmental impacts of tourism -- 11. Tourism research, education and training -- 12. Tourism and developing countries.

Summary: "This valuable book presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. Students and professionals involve in the field will find this book useful."--Provided by the publisher

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Item type	Current location	Call number	Status	Date due	Barcode
Subject Reference	College Library Subject Reference	338.4791 K96 2023 (Browse shelf)	Available		3UCBL000028732

Includes bibliographical references and index.

"This valuable book presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. Students and professionals involve in the field will find this book useful."--Provided by the publisher