University of Cebu-Banilad Library

Revised edition of the authors' Innovation and entrepreneurship, [2015]

Includes index.

Includes bibliographical references and index.

Part I Entrepreneurial goals and context -- Chapter 1 The innovation imperative -- Chapter 2 Social innovation -- Chapter 3 Innovation, globalization and development -- Chapter 4 Sustainability-led innovation -- Part II Recognizing the opportunity -- Chapter 5 Entrepreneurship in the digital economy -- Chapter 6 Entrepreneurial creativity -- Chapter 7 Sources of innovation -- Part III Finding the resources -- Chapter 8 Strategies for innovation -- Chapter 9 Building the case -- Chapter 10 Leadership and teams -- Part IV Developing the venture -- Chapter 11 Exploiting networks -- Chapter 12 Developing new product & service -- Chapter 13 Creating new ventures --Chapter 14 Developing and talent through corporate venturing -- Part V Creating value -- Chapter 15 Growing the enterprise -- Chapter 16 Exploiting knowledge and intellectual property -- Chapter 17 Business models and capturing value -- Chapter 18 Learning to manage innovation and entrepreneurship.

"This book has been developed specifically for students of Business and Management Studies, and for Science and Engineering students studying courses on innovation and/or entrepreneurship. It is designed to complement our best-selling text Managing Innovation: Integrating Technological, Market and Organizational Change (Eighth edition, John Wiley & Sons Ltd, 2024), which is focused more on the needs of specialist postgraduate and post-experience audiences. In this fourth edition, we were inspired by the pioneering scholars of entrepreneurship and innovation, such as Joseph Schumpeter and Peter Drucker, to attempt to re-integrate these two fields. For too long the two subjects have diverged into narrow disciplines, each suffering as a result: entrepreneurship has become preoccupied with small business creation and innovation dominated by new product development. In this text, we aim to reunite the study and practice of entrepreneurship and innovation. In Innovation and Entrepreneurship (fourth edition), we continue to take a unique position at the interface of these two fields, rather than a traditional narrow focus on one or the other. On the one hand, the Innovation field has a bias towards larger firms and formal processes, whereas on the other hand, the Entrepreneurship discipline is dominated by a focus on individuals, startups and small firms, but with little emphasis on the role of innovation. In contrast, here we adopt a view that aims to identify and explore the intersections and interactions between these two fields, such as entrepreneurship in larger organizations, and innovation in new enterprises and smaller firms. Integrating themes include social, sustainable and digital innovation and entrepreneurship."--Provided by the pubsliher

Adult

Purchased Brigoli, Darlyne College of Computer Engineering Computer Engineering

Text in English