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Aspects of crosscultural interaction in tourism / Dr. Sherry Abraham.

By: Abraham, Sherry [author.]Material type: Text

TextPublisher: New Delhi : Venus Books, c2023Description: xii, 298 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 9789395431828 [hardbound]Subject(s): Tourism

Contents:

Contents: 1. Framing a hospitality strategy -- 2. Second home tourism: impact, planning and strategy -- 3. Sustainable tourism development in small island -- 4. Planning and activities of conventional tourism -- 5. Focus on geography of travel and tourism -- 6. Event planning -- 7. Medical tourism in different countries.

Summary: "Tourism is a service industry where people from different nationalities meet. In today's international marketplace it is imperative that those in the industry understand the influence of national cultures on their consumers in order to compete successfully for a market share. This comprehensive book is an important reading for all those involved in the tourism industry." --Provided by the publisher

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Item type	Current location	Call number	Status	Date due	Barcode
Subject Reference	College Library Subject Reference	338.4791 Ab82 2023 (Browse shelf)	Available		3UCBL000028729

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Includes bibliographical references and index.

"Tourism is a service industry where people from different nationalities meet. In today's international marketplace it is imperative that those in the industry understand the influence of national cultures on their consumers in order to compete successfully for a market share. This comprehensive book is an important reading for all those involved in the tourism industry." --Provided by the publisher