Emerging innovative marketing strategies in the tourism industry / Siddharth Bedi.
Material type:
TextPublisher: New Delhi : Random Publications, c2022Description: viii, 358 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 9789390780860 [hardbound]Subject(s): Tourism -- Marketing | Tourism industry| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Subject Reference
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College Library Subject Reference | 338.4791 B39 2022 (Browse shelf) | Available | 3UCBL000028728 |
Includes bibliographical references and index.
Contents: 1. Tourism marketing -- 2. The quality of transport and important in travel business -- 3. Marketing strategy -- 4. Tourism associations as leader of marketing -- 5. Tourism competitiveness demand and pricing -- 6. Recreation and tourism marketing -- 7. Tourism marketing information system -- 8. Marketing basics for the small hotel business -- 9. Innovations in hospitality firms -- 10. The tourism and hospitality product -- 11. Tourism promotion and marketing -- 12. Eco-tourism and the tourism industry -- 13. Consumer decision rules and implications for hotel choice -- 14. Tourism product management.
"The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these methods will benefit all manner of travel destinations and attract a large number of tourists to these locations. Emerging Innovative Marketing Strategies in the Tourism Industry is an authoritative title comprised of the latest scholarly research on effective promotional tools and practices within the tourism sector." --Provided by the publisher
Adult
Lopez, Edilyn College of Tourism Management Tourism
Text in English
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