University of Cebu-Banilad Library catalog › Details for: Tourism product development /

Normal view MARC view ISBD view

Tourism product development / authored and edited by 3G E-Learning LLC, USA.

By: 3G E-Learning LLC, USA [authored and edited by ]Material type: Text

TextPublisher: New York : 3G E-learning LLC, c2023Edition: Second editionDescription: xiv, 352 pages : color illustrationsContent type: text Media type: unmediated Carrier type: volumeSubject(s): Tourism -- Marketing

Contents:

Contents: Chapter 1 Introduction to tourism industry -- Chapter 2 Tourism products -- Chapter 3 Tourism destination product development -- Chapter 4 Cruises -- Chapter 5 Sustainable tourism development -- Chapter 6 Tourism marketing and advertising -- Chapter 7 Religious and cultural tourism product -- Chapter 8 Accessible tourism.

Summary: "Tourism organizations (whether in the public sector or the private sector) which ignore the need for a continuing stream of successful new products risk being overtaken by more marketing-oriented competitors. The process of new product development (NPD) is logically no different in tourism than in other industries. However, the circumstances of tourism and the nature of the product itself affect how NPD in tourism has to take place. In this book, you will learn about product development and how it can support the growth of the tourism business. In this edition, all chapters are revised and new topics are also added." --Provided by the publisher

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 6 )
Comments ( 0 )

Item type	Current location	Call number	Status	Date due	Barcode
Subject Reference	College Library Subject Reference	338.4791 T41 2023 (Browse shelf)	Available		3UCBL000028750

Browsing College Library shelves, Shelving location: Subject Reference Close shelf browser

Previous			No cover image available No cover image available	No cover image available No cover image available				Next
Previous	338.4791 R54 2024 Tourism education : an emerging essential /	338.4791 Si64 2023 Advanced hotel industry and tourism /	338.4791 T41 2023 A visual reference to guest service /	338.4791 T41 2023 Tourism product development /	338.4791 T69 2005 Fundamentals of travel and tourism /	338.4791 V42 2023 Tourism management : adventure sports /	338.4791 V59 2023 Forecasting tourism demand /	Next

Includes bibliographical references and index.

"Tourism organizations (whether in the public sector or the private sector) which ignore the need for a continuing stream of successful new products risk being overtaken by more marketing-oriented competitors. The process of new product development (NPD) is logically no different in tourism than in other industries. However, the circumstances of tourism and the nature of the product itself affect how NPD in tourism has to take place. In this book, you will learn about product development and how it can support the growth of the tourism business. In this edition, all chapters are revised and new topics are also added." --Provided by the publisher