University of Cebu-Banilad Library catalog › Details for: Medical tourism : global outlook /

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Medical tourism : global outlook / Gaurav Gandhi.

By: Gandhi, Gaurav [author.]Material type: Text

TextPublisher: New Delhi : Venus Books, c2024Description: xi, 276 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 9788119920839 [hardbound]Subject(s): Medical tourism

Contents:

Contents: 1. The medical tourism market -- 2. The medical tourism industry -- 3. Destinations and concepts -- 4. Leisure, lifestyle and society -- 5. Targeting and branding -- 6. Future trends and predictions

Summary: This important book fills the need for a modern management book that looks at medical tourism in depth from a medical and hospitality operational management perspective. This important book fills the need for a modern management book that looks at medical tourism in depth from a medical and hospitality operational management perspective.

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Item type	Current location	Call number	Status	Date due	Barcode
Subject Reference	College Library Subject Reference	338.4791 G15 2024 (Browse shelf)	Available		3UCBL000028737

Includes bibliographical references and index.

This important book fills the need for a modern management book that looks at medical tourism in depth from a medical and hospitality operational management perspective. This important book fills the need for a modern management book that looks at medical tourism in depth from a medical and hospitality operational management perspective.