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Fundamentals of leisure business success / Dayanand Prasad.

By: Prasad, Dayanand [author.]Material type: Text

TextPublisher: New Delhi : Venus Books, c2023Description: xii, 312 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 9789395431835 [hardbound]Subject(s): Leisure industry

Contents:

Contents: 1. Revenue managing in hospitality sector -- 2. Leisure tourism management -- 3. Global holidays act -- 4. Tourism shedule in modern world -- 5. Impact of liberalisation in hospitality sector -- 6. Influencing consumer behaviour to promote sustainable tourism -- 7. Trends in medical hospitality -- 8. Modern sustainable health hospitality -- 9. The educational origins of hospitality -- 10. Approaches in youth hospitality

Summary: The leisure industry is the segment of business focused on recreation, entertainment, sports, and tourism (REST)-related products and services. Competition for local and regional leisure business among hotels is unusually intense for the painfully obvious reason that COVID has curbed everything else. To generate leisure demand, properties invest in digital marketing including social media, search engine optimization, paid search and display advertising as well as engaging with online travel agencies for discounted business. Acadeics in recreation education and students and professionals in this expanding industry will find this book useful.

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Item type	Current location	Call number	Status	Date due	Barcode
Subject Reference	College Library Subject Reference	790.069 P88 2023 (Browse shelf)	Available		3UCBL000028741

Includes bibliographical references and index.

The leisure industry is the segment of business focused on recreation, entertainment, sports, and tourism (REST)-related products and services. Competition for local and regional leisure business among hotels is unusually intense for the painfully obvious reason that COVID has curbed everything else. To generate leisure demand, properties invest in digital marketing including social media, search engine optimization, paid search and display advertising as well as engaging with online travel agencies for discounted business. Acadeics in recreation education and students and professionals in this expanding industry will find this book useful.