University of Cebu-Banilad Library catalog › Details for: Fundamentals of leisure business success /

Normal view MARC view ISBD view

Fundamentals of leisure business success / Dayanand Prasad.

By: Prasad, Dayanand [author.]Material type: Text

TextPublisher: New Delhi : Venus Books, c2023Description: xii, 312 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 9789395431835 [hardbound]Subject(s): Leisure industry

Contents:

Contents: 1. Revenue managing in hospitality sector -- 2. Leisure tourism management -- 3. Global holidays act -- 4. Tourism shedule in modern world -- 5. Impact of liberalisation in hospitality sector -- 6. Influencing consumer behaviour to promote sustainable tourism -- 7. Trends in medical hospitality -- 8. Modern sustainable health hospitality -- 9. The educational origins of hospitality -- 10. Approaches in youth hospitality

Summary: The leisure industry is the segment of business focused on recreation, entertainment, sports, and tourism (REST)-related products and services. Competition for local and regional leisure business among hotels is unusually intense for the painfully obvious reason that COVID has curbed everything else. To generate leisure demand, properties invest in digital marketing including social media, search engine optimization, paid search and display advertising as well as engaging with online travel agencies for discounted business. Acadeics in recreation education and students and professionals in this expanding industry will find this book useful.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 6 )
Comments ( 0 )

Item type	Current location	Call number	Status	Date due	Barcode
Subject Reference	College Library Subject Reference	790.069 P88 2023 (Browse shelf)	Available		3UCBL000028741

Browsing College Library shelves, Shelving location: Subject Reference Close shelf browser

Previous								Next
Previous	725.71 B65 2011 Restaurant construction and interior design /	746.92092 F98 2014 The woman I wanted to be /	780.71273 H67 2001 Teaching music in the secondary schools /	790.069 P88 2023 Fundamentals of leisure business success /	790.069 T41 2023 Leisure and recreation management /	791.43028092 El59 2003 Nicole Kidman : the biography /	791.43092 Eb39 2011 Life itself : a memoir /	Next

Includes bibliographical references and index.

The leisure industry is the segment of business focused on recreation, entertainment, sports, and tourism (REST)-related products and services. Competition for local and regional leisure business among hotels is unusually intense for the painfully obvious reason that COVID has curbed everything else. To generate leisure demand, properties invest in digital marketing including social media, search engine optimization, paid search and display advertising as well as engaging with online travel agencies for discounted business. Acadeics in recreation education and students and professionals in this expanding industry will find this book useful.