University of Cebu-Banilad Library

Includes bibliographical references and index.

Chapter 1 Introduction to heritage tourism -- Chapter 2 The ecosystem of heritage tourism -- Chapter 3 Visitor management of heritage sites -- Chapter 4 Marketing heritage sites and legacies -- Chapter 5 Planning a heritage tour -- Chapter 6 Sustainable heritage tourism -- Chapter 7 Business and financial aspects of heritage tourism -- Chapter 8 Best practices in heritage tourism.

"Every country in the world has its heritage, and to be able to document, preserve and package culture as a tourism is the essence of sustainable heritage tourism. The global pandemic engulfing every country today limits the prospects of international as well as domestic travel.

Heritage tourism is important for a number of reasons: (a) to instill and reinforce national identity; (b) to generate awareness to other people; (c) to educate tourists; (d) to generate economic vitality; (e) to leverage human capital, (1) to restore and revitalize a geographic area, (g) to expand business and tax revenue; (h) to create an innovative habitat; and (i) to create a sense of pride and belonging by residents.

While many books on heritage tourism present a more aesthetic feast and place heavy emphasis on visitor management, itinerary planning, conservation, documentation, and restoration, this book presents an alternative that is substantive enough to incorporate other functions like product development and innovation, marketing, financial viability, and community involvement.

This book serves as a comprehensive guide and reference for learners enrolled in the course Heritage Tourism, teachers, as well as professionals engaged in tourism and hospitality-oriented establishment. Readers of this book will have a technical understanding of the processes and value of developing, marketing, and operating heritage sites, and cultural event of heritage tourist destinations.

This labor of patriotic love for the Philippines and the tourism industry is brought about by the passion of the author for academic excellence, professionalism, quality, and innovation. The eight (8) chapters tackle a wide array of topics that may be covered within one semester or trimester. Each chapter opens with an inspiring one-liner blurb from an icon, learning objectives, topic outline, and a briel description of the chapter. At the end of each chapter, there are guide questions for oral exercises and class activities.

This textbook will come in handy with a test bank and presentation slides for teachers only. It is the vision of the author that improved instruction of Heritage Tourism will be instrumental in developing responsible, ethical, and quality-conscious tourism professionals, managers, and workers." --Preface

Adult

Purchased Lopez, Edilyn College of Tourism Management Tourism

Text in English