University of Cebu-Banilad Library

Includes bibliographical references and index.

Section I: The world of entrepreneurship in tourism and hospitality -- Chapter 1 Entrepreneurship and economic development in tourism and hospitality -- Chapter 2 Preparation toward an entrepreneurial journey -- Chapter 3 Tourism and hospitality business environment -- Section II: Planning the tourism and hospitality business venture -- Chapter 4: Strategic management and the entrepreneurial process -- Chapter 5 Forms of tourism and hospitality business ownership and franchising -- Section III: Developing a business plan -- Chapter 6 Crafting a business plan -- Chapter 7 Building a marketing plan -- Chapter 8 Creating a successful financial plan -- Chapter 9 Service and product design -- Chapter 10 Creating the operation and management plan -- Chapter 11 Presentation and evaluation of business plan -- Section IV: Corporate social responsibility and sustainability in the tourism and hospitality industry -- Chapter 12 Developing a sustainable tourism and hospitality industry -- Chapter 13 Business sustainability -- Chapter 14 Sustainable tourism business stories and cases.

"The application of the complex yet very relevant world of entrepreneurship is explored in the context of the exciting and valuable tourism and hospitality industry. This book underscores the theoretical grounding and practice direction of entrepreneurship and strategic business management for key service industries involving travel and gastronomy. With the use of this book, students will acquire the critical skills, knowledge, attitudes, and performance outcomes, which are necessary to develop a feasible business plan. In the end, the showcasing of this business ideation will capture an initiative that is mindful of creative venture opportunity-seeking; responsible stakeholder governance on both technical and legal standpoints; and a triple-bottom-line sustainable business strategy.

The development of the content of this book progresses from the economic development of entrepreneurship as an overarching basis for creating business in the areas of tourism and hospitality. Throughout the book, the business functions of human resources; operations, and production, including research and development; marketing and sales; and finance and risk management were amplified in its tourism and hospitality context and is directed toward a greater appreciation of having a sustainability mindset as a model for crafting an enterprise's strategic development.

This book follows the CHED mandate of the course which specifies a clear guide on the application of entrepreneurial and business concepts and practices within the realm of tourism and hospitality activities. In addition, this book contains the step-by-step application of both entrepreneurial management and strategic business management plan, which underscores the use of sustainability agenda in business rethinking and development. The authors hope that this book will excite its readers to think of their entrepreneurship direction within the huge and vibrant tourism and hospitality world." --Preface

Adult

Purchased Lopez, Edilyn College of Tourism Management Tourism

Text in English