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Tour and travel management / Maricel D. Herrera, Ferdinand Dondi C. Ocampo,

By: Herrera, Maricel D [author. ]Contributor(s): Ocampo, Ferdinand Dondi C [author. ] | Tugade, Luzviminda O [author. ]Material type: Text

TextPublisher: Manila, Philippines : Rex Book Store, Inc., c2021Edition: 2021 editionDescription: xii, 241 pages : illustrations (black and white) ; 26 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 9786210403817 [newsprint] Subject(s): Tourism -- Management | Transportation -- Passenger traffic | Travel management -- Philippines | Tour management -- Philippines | Travel agents | Travel | Tourism industry

Contents:

Chapter 1 Fundamentals of travels and tours -- Chapter 2 Historical perspective of travels and tours -- Chapter 3 Roles and travel agencies and tour operators -- Chapter 4 The business of travel management -- Chapter 5 Travel management cycle -- Chapter 6 Tour operations cycle -- Chapter 7 Online travel agencies (OTAS) -- Chapter 8 Tour and travel agency marketing -- Chapter 9 Revenue management in tour and travel agency business -- Chapter 10 Rethinking sustainability in the tour operating industry -- Chapter 11 Risk management in travel agency business -- Chapter 12 Challenges and prospects of travel agencies in the 21st century.

Summary: "Travel agency performs a substantial and essential function in the complete process of advancing and advocating tourism in the country or at a destination. Given this role, writing a book about the subject matter becomes a significant task for the authors. The book, Tour and Travel Management, elucidates the different travel agency operations concepts efficiently. It makes it simpler for not only tourism management students but also working professionals to understand the subject. This book is a practical guide for students and business enthusiasts, with chapters discussing the tour and travel management cycles and travel agency marketing. The authors also cover timely and relevant subject matters about electronic commerce, revenue management, sustainability practices, risk management, and other evolving issues and trends in the tour and travel agency business. This book contains some distinct features, which include experiential exercises, a comprehensive outline of as many concepts as possible, and references." --Preface

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Item type	Current location	Call number	Status	Date due	Barcode
Filipiniana	College Library Filipiniana	910.6 H43 2021 (Browse shelf)	Available		3UCBL000028790

Includes bibliographical references and index.

"Travel agency performs a substantial and essential function in the complete process of advancing and advocating tourism in the country or at a destination. Given this role, writing a book about the subject matter becomes a significant task for the authors. The book, Tour and Travel Management, elucidates the different travel agency operations concepts efficiently. It makes it simpler for not only tourism management students but also working professionals to understand the subject.

This book is a practical guide for students and business enthusiasts, with chapters discussing the tour and travel management cycles and travel agency marketing. The authors also cover timely and relevant subject matters about electronic commerce, revenue management, sustainability practices, risk management, and other evolving issues and trends in the tour and travel agency business.

This book contains some distinct features, which include experiential exercises, a comprehensive outline of as many concepts as possible, and references." --Preface

Adult

Purchased Lopez, Edilyn College of Tourism Management Tourism

Text in English

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