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Confessions of an entrepreneur : how to survive the highs and lows of starting up / Chris Robson.

By: Robson, Chris [author.]Material type: Text

TextPublisher: Harlow, England ; New York : Prentice Hall Business, 2010Description: xx, 201 pages : color illustrations ; 22 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780273721482 [paperback]Subject(s): New business enterprises | Entrepreneurship | Risk assessment | Success in businessDDC classification:

Contents:

Prepare for battle -- Blood brothers -- Genius or madness -- Telling stories -- A sacrificial lamb -- Bottle the highs -- Taking the strain -- Cutting and re-cutting -- Slicing the lamb -- Friends, allies and mentors -- When jealousy is a good thing -- Pals or partners -- In the danger zone -- Challenging your own assumptions -- Loving the middleman -- Not knowing -- Going with your gut -- Finding your North Star -- Don't spare the rod! -- Dusk or dawn -- Building the right family -- In the red or in the black -- Killing your baby -- Champagne -- Getting out of the ditch -- Homerun.

Summary: No-one ever tells you what it really feels like to be an entrepreneur. What you actually have to go through when you chase ambitions and fortunes. However, in his new book, Confessions of an Entrepreneur, Chris Robson does. It’s not a book about business plans and choosing the right business ideas. Those books already exist. This doesn’t. This is a book about the emotional issues that other business books ignore – the sacrifices you make, the struggle to choose and work with the right partner(s), the strain of uncertainty and potential failure, the dizzying and addictive highs of success, the challenge of building and motivating a team – everything that you will experience when you start a new business. It’s about the journey every single entrepreneur has to take – and it’s this journey, not just the destination, that you have to learn to love if you’re going to be a great entrepreneur. And you don’t just hear from the author alone, you are invited to read the raw, honest stories from some of the most talented entrepreneurs on this planet, including Bill Gross of Idealab, Roland Rudd of Finsbury Communications, Jo Fairley of Green & Black’s, Nick Wheeler of Charles Twyritt, William Reeve of LoveFilm and many others. For the first time, they’ll tell you what they really had to go through to follow their dreams right through to the end – bitter, sweet or both!

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Item type	Current location	Call number	Status	Date due	Barcode
General Interest	College Library General Interest	658.11 R57 2010 (Browse shelf)	Available		3UCBL000028851

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No-one ever tells you what it really feels like to be an entrepreneur. What you actually have to go through when you chase ambitions and fortunes.

However, in his new book, Confessions of an Entrepreneur, Chris Robson does.

It’s not a book about business plans and choosing the right business ideas. Those books already exist. This doesn’t.

This is a book about the emotional issues that other business books ignore – the sacrifices you make, the struggle to choose and work with the right partner(s), the strain of uncertainty and potential failure, the dizzying and addictive highs of success, the challenge of building and motivating a team – everything that you will experience when you start a new business. It’s about the journey every single entrepreneur has to take – and it’s this journey, not just the destination, that you have to learn to love if you’re going to be a great entrepreneur.

And you don’t just hear from the author alone, you are invited to read the raw, honest stories from some of the most talented entrepreneurs on this planet, including Bill Gross of Idealab, Roland Rudd of Finsbury Communications, Jo Fairley of Green & Black’s, Nick Wheeler of Charles Twyritt, William Reeve of LoveFilm and many others. For the first time, they’ll tell you what they really had to go through to follow their dreams right through to the end – bitter, sweet or both!