Distribution channels : behavioral dimensions / Louis W. Stern
Material type: TextPublisher: Boston : Houghton Mifflin Company, c1969Description: xiii, 305 pages ; 24 cmContent type: text Media type: unmediated Carrier type: unspecifiedSubject(s): Marketing channelsItem type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Book | 658.8008 St45 1969 (Browse shelf) | Available | 3UCBL000017724 |
Includes bibliographical references.
Contents: Part one The social system concept -- Part two Role and role theory -- Part three Power -- Part four Conflict -- Part five Communication -- Part six Potential research directions
English
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