Distribution channels : behavioral dimensions / Louis W. Stern
Material type:
TextPublisher: Boston : Houghton Mifflin Company, c1969Description: xiii, 305 pages ; 24 cmContent type: text Media type: unmediated Carrier type: unspecifiedSubject(s): Marketing channels
Contents:
Contents: Part one The social system concept -- Part two Role and role theory -- Part three Power -- Part four Conflict -- Part five Communication -- Part six Potential research directions
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658.8008 St45 1969 (Browse shelf) | Available | 3UCBL000017724 |
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| 658.8 W85 2014 Handbook of strategic account management : | 658.8002854678 D36 2000 E-shock : | 658.8002854678 H12 1999 Net worth : | 658.8008 St45 1969 Distribution channels : | 658.80095 K45 2013 Marketing in Asia / | 658.8012 B64 2001 Managing interactively : | 658.802 B27 2012 Business skills all-in-one for dummies / |
Includes bibliographical references.
Contents: Part one The social system concept -- Part two Role and role theory -- Part three Power -- Part four Conflict -- Part five Communication -- Part six Potential research directions
English
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