E-marketing / Judy Strauss, Raymond Frost
Material type:
TextPublisher: Boston : Pearson/Prentice Hall, c2012Edition: Sixth editionDescription: xxi, 426 pages : illustrationContent type: text Media type: unmediated Carrier type: volumeISBN: 9789810696085 [newsprint]Subject(s): Internet marketingDDC classification: | Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book
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Reserved (Main) | 658.872 St82 2012 (Browse shelf) | c.1 | Available | 3UCBL000017160 | |
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Book
|
Reserved (Main) | 658.872 St82 2012 (Browse shelf) | c.2 | Available | 3UCBL000017007 |
Includes bibliographical references (403-407) and index
Content : Preface -- About the authors -- Part 1 E - marketing in context -- Chapter 1 Past, present, and future -- Chapter 2 Strategic E - marketing and performance metrics -- Chapter 3 The E - marketing plan -- Part 2 E - marketing environment -- Chapter 4 Building inclusive E- markets -- Chapter 5 Ethical and legal issues -- Part 3 E - marketing strategy -- Chapter 6 E - marketing research -- Chapter 7 Consumer behavioral online -- Chapter 8 Segmentation, targeting, differentiation and positioning strategies -- Part 4 E - marketing management -- Chapter 9 product : The online offer -- Chapter 10 Price : The online value -- Chapter 11 The internet for distribution -- Chapter 12 E -marketing communication tools -- Chapter 13 Engaging customers with social media -- Chapter 14 Buying digital media space -- Chapter 15 Customer relationship management -- Includes appendices
NBS-MANGO P 595.00 BSBA-Marketing Management
NBS-MANGO P 595.00 BSBA-Marketing Management
English
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