E-marketing / Judy Strauss, Raymond Frost
Material type: TextPublisher: Boston : Pearson/Prentice Hall, c2012Edition: Sixth editionDescription: xxi, 426 pages : illustrationContent type: text Media type: unmediated Carrier type: volumeISBN: 9789810696085 [newsprint]Subject(s): Internet marketingDDC classification:Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | Reserved (Main) | 658.872 St82 2012 (Browse shelf) | c.1 | Available | 3UCBL000017160 | |
Book | Reserved (Main) | 658.872 St82 2012 (Browse shelf) | c.2 | Available | 3UCBL000017007 |
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658.872 M52 2003 Thepurplebook : | 658.872 R72 2015 Experiences : | 658.872 Si64 2012 Social media marketing for dummies / | 658.872 St82 2012 E-marketing / | 658.872 St82 2012 E-marketing / | 658 C46 1997 The innovator's dilemma : | 658 C46 1997 The innovator's dilemma : |
Includes bibliographical references (403-407) and index
Content : Preface -- About the authors -- Part 1 E - marketing in context -- Chapter 1 Past, present, and future -- Chapter 2 Strategic E - marketing and performance metrics -- Chapter 3 The E - marketing plan -- Part 2 E - marketing environment -- Chapter 4 Building inclusive E- markets -- Chapter 5 Ethical and legal issues -- Part 3 E - marketing strategy -- Chapter 6 E - marketing research -- Chapter 7 Consumer behavioral online -- Chapter 8 Segmentation, targeting, differentiation and positioning strategies -- Part 4 E - marketing management -- Chapter 9 product : The online offer -- Chapter 10 Price : The online value -- Chapter 11 The internet for distribution -- Chapter 12 E -marketing communication tools -- Chapter 13 Engaging customers with social media -- Chapter 14 Buying digital media space -- Chapter 15 Customer relationship management -- Includes appendices
NBS-MANGO P 595.00 BSBA-Marketing Management
NBS-MANGO P 595.00 BSBA-Marketing Management
English
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