University of Cebu-Banilad Library catalog › Details for: A preface to marketing management /

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A preface to marketing management / J. Paul Peter, James H. Donnelly.

TextPublisher: Boston, Mass. : McGraw-Hill, c2006Edition: 10th edDescription: xiv, 254 pages. ; illustrations (black and white with some color) ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780071116350 [paperback]Subject(s): Marketing -- ManagementDDC classification: Online resources: Publisher description | Table of contents only | Contributor biographical information

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Item type	Current location	Call number	Status	Date due	Barcode
Subject Reference	College Library Subject Reference	658.8 P44 2006 (Browse shelf)	Checked out	18/12/2026 08:59	3UCBL000018570

Includes bibliographical references (p. 239-245) and index.

Biore, Christopher College of Business and Accountancy BSBA-Marketing Management

Text in English.

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