A preface to marketing management / J. Paul Peter, James H. Donnelly.
Material type:
TextPublisher: Boston, Mass. : McGraw-Hill, c2006Edition: 10th edDescription: xiv, 254 pages. ; illustrations (black and white with some color) ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780071116350 [paperback]Subject(s): Marketing -- ManagementDDC classification: Online resources: Publisher description | Table of contents only | Contributor biographical information
| Item type | Current location | Call number | Status | Date due | Barcode |
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Subject Reference
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College Library Subject Reference | 658.8 P44 2006 (Browse shelf) | Checked out | 18/12/2026 08:59 | 3UCBL000018570 |
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| 658.8 M86 2010 Strategic marketing management : a business process approach / | 658.8 M86 2010 Strategic marketing management : a business process approach / | 658.8 M91 2010 Marketing management : a strategic decision-making approach / | 658.8 P44 2006 A preface to marketing management / | 658.8 P93 2019 Essentials of marketing management / | 658.8 T41 2024 Core concepts in hospitality and tourism : hospitality services marketing / | 658.8 Z37 2024 Service marketing : integrating customers focus across the firm / |
Includes bibliographical references (p. 239-245) and index.
Biore, Christopher College of Business and Accountancy BSBA-Marketing Management
Text in English.
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