University of Cebu-Banilad Library catalog › Details for: Marketing for hospitality and tourism /

Normal view MARC view ISBD view

Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens.

By: Kotler, Philip [author.]Contributor(s): Bowen, John, (John T.), 1948- [author.] | Makens, James C [author.]Material type: Text

TextPublisher: Upper Saddle River, NJ : Prentice Hall, c2003Edition: Third editionDescription: xvii, 893 pages. : illustrations (black and white with pictures) ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9789812470522 [paperback]Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingDDC classification:

Contents:

Contents: 1 Introduction: Marketing for hospitality and tourism -- 2 Service characteristics of hospitality and tourism marketing -- 3 The role of marketing in strategic planning -- 4 The marketing environment -- 5 Marketing information systems and marketing research -- 6 Consumer markets and consumer buying behavior -- 7 Organizational buyer behavior of group market -- 8 Market segmentation, targeting, and positioning -- 9 Designing and Managing -- 10 Internal marketing -- 11 Building customer loyalty through quality -- 12 Pricing products: Pricing considerations, approaches, and strategy -- 13 Distribution channels -- 14 Promoting products: Communication and promotion policy and advertising -- 15 Promoting products: Public relations and sales promotion -- 16 Electronic marketing: Internet marketing, database marketing, and direct marketing -- 17 Professional sales -- 18 Destination marketing -- 19 Next year's marketing plan -- Case studies -- Glossary -- Index.

Summary: "For undergraduate/graduate-level courses in Hospitality and Tourism Marketing.THE most widely used Hospitality marketing text--comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries. An abundance of real-world examples and cases and experiential and internet exercises give students extraordinary insight into marketing situations they will actually encounter on the job."

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 6 )
Comments ( 0 )

Item type	Current location	Call number	Status	Date due	Barcode
Filipiniana	College Library Filipiniana	647.940688 K84 2003 (Browse shelf)	Available		3UCBL000003966

Browsing College Library shelves, Shelving location: Filipiniana Close shelf browser

Previous								Next
Previous	647.94 G58 2023 Applied business tools and technologies in hotel and restaurant management (HRM) /	647.94068 L13 2024 Front office systems and procedures /	647.94068 M46 2016 Hotel and resort front office management /	647.940688 K84 2003 Marketing for hospitality and tourism /	647.95068 B16 2023 Bar and beverage management /	647.95068 D63 2007 Fundamentals of food & beverage service operation /	647.95068 D63 2007 Fundamentals of food & beverage service operation /	Next

Includes bibliographical references, glossary, and index.

"For undergraduate/graduate-level courses in Hospitality and Tourism Marketing.THE most widely used Hospitality marketing text--comprehensive and innovative, managerial and practical, state-of-the-art and real-world.

Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace.

Real-world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries.

An abundance of real-world examples and cases and experiential and internet exercises give students extraordinary insight into marketing situations they will actually encounter on the job."