Business research methods / Pamella S. Schinder.
Material type:
TextPublisher: New York, NY : McGraw-Hill Education, c2019Edition: Thirteenth edition ; International editionDescription: xxxii, 608 pages : illustrations (black and white) ; 29 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 9789813158580 [newsprint]Subject(s): Industrial management -- Research | Business research| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Subject Reference
|
College Library Subject Reference | 658.0072 Sch34 2019 (Browse shelf) | Available | 3UCBL000026977 |
Includes bibliographical references, glossary, and index.
Contents: Part I Building the foundation for research -- 1. Research Foundations and Fundamentals -- 2. The Research Process: An Overview -- 3. Stage 1: Clarify the Research Question -- Part II The design of business research -- 4. Stage 2: Research Design, An Overview -- 5. Stage 2: Sampling Design -- 6. Stage 2: Data Collection Design: Qualitative Research -- 7. Stage 2: Data Collection Design : Observation Research -- 8. Stage 2: Data Collection Design -- 9. Stage 2: Data Collection Design : Experiments -- Part III Measurement -- 10. Stage 3: Measurement Foundations -- 11. Stage 3: Measurement Questions <bR> 12. Stage 3: Measurement Instruments -- 13. Stage 3: Collect, Prepare, and Examine Data -- Part IV Collect, prepare and examine the data -- 13. Stage 3: Collect, Prepare, and Examine Data -- Part V Analyze and interpret data --14. Stage 4: Hypothesis Testing -- 15. Stage 4: Measures of Association -- Part VI Stage 5: report the research --16. Stage 5: Research Reports : Supported Insights and Recommendations -- Part VII Research project overview -- 17. An Integrated Example.
"Offering a presentation of fundamental research concepts and practical applications, this text focuses on managerial decisions, emphasizing the need for sound reasoning, problem identification and formulation, and testing." --Provided by the publisher
Adult
Purchased Biore, Christopher College of Business and Accountancy Business / Management
Text in English
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