Business research methods / Pamella S. Schinder.
Material type:
TextPublisher: New York, NY : McGraw-Hill Education, c2019Edition: Thirteenth edition ; International editionDescription: xxxii, 608 pages : illustrations (black and white) ; 29 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 9789813158580 [newsprint]Subject(s): Industrial management -- Research | Business research| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Subject Reference
|
College Library Subject Reference | 658.0072 Sch34 2019 (Browse shelf) | Available | 3UCBL000026977 |
Browsing College Library shelves, Shelving location: Subject Reference Close shelf browser
|
|
|
|
|
|
|
||
| 658 Sch28 2011 Introduction to management / | 658 V82 2020 A visual reference to room service management / | 658 W73 2016 Practical management science / | 658.0072 Sch34 2019 Business research methods / | 658.02 G95 2021 Small business : creating value through entrepreneurship / | 658.022 M34 2006 Streetwise small business book of lists / | 658.022 M78 2012 Managing small business / |
Includes bibliographical references, glossary, and index.
Contents: Part I Building the foundation for research -- 1. Research Foundations and Fundamentals -- 2. The Research Process: An Overview -- 3. Stage 1: Clarify the Research Question -- Part II The design of business research -- 4. Stage 2: Research Design, An Overview -- 5. Stage 2: Sampling Design -- 6. Stage 2: Data Collection Design: Qualitative Research -- 7. Stage 2: Data Collection Design : Observation Research -- 8. Stage 2: Data Collection Design -- 9. Stage 2: Data Collection Design : Experiments -- Part III Measurement -- 10. Stage 3: Measurement Foundations -- 11. Stage 3: Measurement Questions <bR> 12. Stage 3: Measurement Instruments -- 13. Stage 3: Collect, Prepare, and Examine Data -- Part IV Collect, prepare and examine the data -- 13. Stage 3: Collect, Prepare, and Examine Data -- Part V Analyze and interpret data --14. Stage 4: Hypothesis Testing -- 15. Stage 4: Measures of Association -- Part VI Stage 5: report the research --16. Stage 5: Research Reports : Supported Insights and Recommendations -- Part VII Research project overview -- 17. An Integrated Example.
"Offering a presentation of fundamental research concepts and practical applications, this text focuses on managerial decisions, emphasizing the need for sound reasoning, problem identification and formulation, and testing." --Provided by the publisher
Adult
Purchased Biore, Christopher College of Business and Accountancy Business / Management
Text in English
Click on an image to view it in the image viewer
There are no comments on this title.