University of Cebu-Banilad Library

Includes bibliographical references and index

Content: Part 1 Introduction to marketing and business processes -- 1. Marketing and process-based management -- 2. Customer-focused management -- Part 2 Future -predicting processes (scenario building and forecasting) 3. Environment scanning and strategy -- 4. Demand management (market and technology forecasting) -- Part 3. Data management processes -- 5. Corporate structure, network and knowledge management -- Part 4. Keeping existing customer processes(order fulfilment) -- 8. Market value chain management -- 9. Customers relationship management and marketing insights -- 10 Operation and marketing programming -- 11. Distribution product category management and new delivery channels -- Part 5. Getting new customers processes (order acquisition) -- 12. Marketing and resource allocation in financial management -- 13. Reputation management: corporate image and communication -- 14. Innovation management: Market timing and solution planning -- Part 6 Organizational development and co-ordination (infrastructure) -- 15. Solution design -- 16. Strategic planning effectiveness: performance measurement -- 17. Marketing and its implication for financial management -- 18. Strategic brand management -- 19. Managing the marketing and e-business interface -- 20. Cross-boundary and global (international) management: some consideration on recent events -- Part 7 The future -- 21. Future trends in marketing

NBS-MANGO P 598.00 BSBA-Marketing Management

English