University of Cebu-Banilad Library catalog › Details for: Media and communication research methods : an introduction to qualitative and quantitative approaches /

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Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger.

By: Berger, Arthur Asa [author.]Material type: Text

TextPublisher: Los Angeles : SAGE, c2016Edition: Fourth editionDescription: xvii, 417 pages : illustrations (black and white)Content type: text Media type: unmediated Carrier type: rdacarrierISBN: 9781483377568 [paperback]Subject(s): Mass media -- Research -- Methodology | Communication -- Research -- MethodologyDDC classification:

Contents:

Contents: Part I. Getting started -- Part II. Methods of textual analysis -- Part III. Qualitative research methods -- Part IV. Quantitative research methods.

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Item type	Current location	Call number	Status	Date due	Barcode
Book	Junior High School Library	302.230721 B45 2016 (Browse shelf)	Available		3UCBLJSHS000148

Includes bibliographical references and index.

Contents: Part I. Getting started -- Part II. Methods of textual analysis -- Part III. Qualitative research methods -- Part IV. Quantitative research methods.

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