Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger.

By: Berger, Arthur Asa [author.]Material type: TextTextPublisher: Los Angeles : SAGE, c2016Edition: Fourth editionDescription: xvii, 417 pages : illustrations (black and white)Content type: text Media type: unmediated Carrier type: rdacarrierISBN: 9781483377568 [paperback]Subject(s): Mass media -- Research -- Methodology | Communication -- Research -- MethodologyDDC classification:
Contents:
Contents: Part I. Getting started -- Part II. Methods of textual analysis -- Part III. Qualitative research methods -- Part IV. Quantitative research methods.
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Item type Current location Call number Status Date due Barcode
Book Book Junior High School Library
302.230721 B45 2016 (Browse shelf) Available 3UCBLJSHS000148

Includes bibliographical references and index.

Contents: Part I. Getting started -- Part II. Methods of textual analysis -- Part III. Qualitative research methods -- Part IV. Quantitative research methods.

Junrel Capuno Junior High School English

English

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