University of Cebu-Banilad Library

Includes bibliographical references and index.

Contents: Introduction -- 1 Introduction to travel agency management -- 2 Business planning for travel agencies -- 3 Operations and administration of travel agencies -- 4 Travel products and services -- 5 Sales and marketing in travel agencies -- 6 Human resources management in travel agencies -- 7 Financial management and accounting for travel agencies -- 8 Crisis management and risk assessment in travel agencies.

"A travel agency is a vital player in the tourism industry that takes on a critical role in the development and promotion of tourism in a country or destination. This organization acts as a mediator between the traveler and the tourism industry by offering packaged deals that include attractions, accessibility, amenities, and supplementary services. As such, travel agencies are instru mental in shaping the image of a country by presenting it in an attractive light to potential tourists. A well-functioning travel agency is responsible for coordinating and organizing all aspects of travel, from arranging transportation tickets (including air, rail, road, and sea travel) to processing essential travel documents like passports and visas. In addition, travel agencies provide comprehensive travel-related services such as lodging, entertainment, and local tours to travelers. They also offer additional benefits like travel insurance and currency exchange services, ensuring that travelers have a smooth and hassle-free experience. This book is a comprehensive guide that covers the essential aspects of managing a travel agency. It consists of eight chapters that provide an in-depth understanding of travel agency operations. The first chapter provides an introduction to the travel agency management, highlighting the importance of travel agencies in the tourism industry. The second chapter covers business planning for travel agencies, emphasizing the significance of strategic planning, market analysis, and financial forecasting. The third chapter delves into the operations and administration of travel agencies, including topics like legal requirements, travel documentation, and customer service. The fourth chapter discusses travel products and services, detailing the various types of travel products and how they are developed and marketed. Then, the fifth chapter focuses on sales and marketing in travel agen-cies, highlighting the importance of effective marketing strategies and sales techniques. The sixth chapter addresses human resource management in travel agencies, covering topics such as recruitment, training, and employee motivation. Seventh chap-ter explores financial management and accounting for travel agencies, covering financial planning, budgeting, and accounting practices. Finally, the eighth chapter deals with crisis management and risk assessment in travel agencies, emphasizing the importance of having contingency plans in place for unforeseen events. This book provides a comprehensive overview of the key aspects of managing a travel agency, making it an essential resource for anyone involved in the travel and tourism industry." --Backcover

Adult

Lopez, Edilyn College of Tourism Management Tourism

Text in English