Fundamentals of strategic management / N. A. Orcullo, Jr.
Material type:
TextPublisher: Manila, Philippines : Rex Book Store, c2007Description: xix, 302 pages : illustartions ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9789712348617 [newsprint]Subject(s): Strategic planningDDC classification: | Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book
|
Filipiniana | 658.4012 Or19 2007 (Browse shelf) | c.1 | Available | 3UCBL000001102 | |
|
Book
|
Filipiniana (Reserve) | 658.4012 Or19 2007 (Browse shelf) | c.2 | Available | 3UCBL000004090 |
Includes bibliographies and indexes.
Contents: Chapter 1 Evolution of business policy -- Chapter 2 Motivators and drivers of strategic management -- Chapter 3 Business competition -- Chapter 4 Corporate level strategies -- Chapter 5 Business and functional level strategies -- Chapter 6 Value chain -- Chapter 7 Strategies management models -- Chapter 8 Task 1: environmental scanning -- Chapter 9 Task 2: the vision and mission statement -- Chapter 10 Task 3: Setting strategic objectives -- Chapter 11 Task 4: crafting strategies -- Chapter 12 Task 5: Implementing and executing strategies -- Chapter 13 Task 6: monitoring, evaluating and taking corrective actions -- Chapter 14 Industry situation analysis -- Chapter 15 Competitive strategies
BSBA-Marketing Management
BSBA-Marketing Management
English
There are no comments on this title.