Fundamentals of strategic management / N. A. Orcullo, Jr.
Material type: TextPublisher: Manila, Philippines : Rex Book Store, c2007Description: xix, 302 pages : illustartions ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9789712348617 [newsprint]Subject(s): Strategic planningDDC classification:Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Book | Filipiniana | 658.4012 Or19 2007 (Browse shelf) | c.1 | Available | 3UCBL000001102 | |
Book | Filipiniana (Reserve) | 658.4012 Or19 2007 (Browse shelf) | c.2 | Available | 3UCBL000004090 |
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658.4012 Ac47 2017 In depth : | 658.4012 F66 2017 Business plan / | 658.4012 F66 2017 Business policy and strategy / | 658.4012 Or19 2007 Fundamentals of strategic management / | 658.4012 P41 2015 Strategic management / | 658.4012 Z18 2011 Business policy and business strategy / | 658.4014 Se68 2016 Total quality management / |
Includes bibliographies and indexes.
Contents: Chapter 1 Evolution of business policy -- Chapter 2 Motivators and drivers of strategic management -- Chapter 3 Business competition -- Chapter 4 Corporate level strategies -- Chapter 5 Business and functional level strategies -- Chapter 6 Value chain -- Chapter 7 Strategies management models -- Chapter 8 Task 1: environmental scanning -- Chapter 9 Task 2: the vision and mission statement -- Chapter 10 Task 3: Setting strategic objectives -- Chapter 11 Task 4: crafting strategies -- Chapter 12 Task 5: Implementing and executing strategies -- Chapter 13 Task 6: monitoring, evaluating and taking corrective actions -- Chapter 14 Industry situation analysis -- Chapter 15 Competitive strategies
BSBA-Marketing Management
BSBA-Marketing Management
English
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