Introduction to franchising / Richard J. Judd and Robert T. Justis.
Material type:
TextPublisher: Taguig City, Philippines : Cengage Learning, c2012Edition: 4th edition ; Philippine editionDescription: 564 pages : illustrations (black and white) ; 26 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 9789814410182 [newsprint]Subject(s): Franchising| Item type | Current location | Call number | Status | Date due | Barcode |
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Subject Reference
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College Library Subject Reference | 658.8708 J88 2012 (Browse shelf) | Available | 3UCBL000029156 |
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| 658.85019 B67 2013 Winning body language for sales professionals : control the conversation and connect with your customer--without saying a word / | 658.87 L57 2019 Retailing management / | 658.87 L97 2015 Retailing : an introduction / | 658.8708 J88 2012 Introduction to franchising / | 658.91361 W23 1967 An introduction to administration for social workers / | 658.913621 B45 2008 Management lessons from Mayo Clinic : inside one of the world's most admired service organizations / | 658 D13 2010 New era of management : concepts and applications / |
Includes bibliographical references, glossary, and index.
Contents: 1. Franchising: history and overview -- 2. Recognizing franchising opportunities -- 3. The franchisor business plan -- 4. Franchisor management: organization and administrative policy -- 5 The franchising market process -- 6. Selling and marketing research -- 7. Co-branding -- 8. Managing the franchisor's operations process -- 9. Location and site selection --10. Accounting and financial statements: presentation and uses -- 11. Financial management and fiscal planning tools and techniques -- 12. Information systems in franchising -- 13. Franchise legal documents -- 14. Trademarks, copyrights, patents, and trade secrets -- 15. Investigating franchise opportunities -- 16. Financing your franchised business -- 17. Marketing the franchise business -- 18. Managing the franchise business -- 19. The franchising relationship -- 20. Franchisor support services -- 20. Franchisor support services -- 21. Social responsibility and business ethics -- 22. International franchising -- 23. In-depth case study: the Harley-Davidson motorcycle company.
"Buying a piece of a tested idea is the central attraction of franchising. This unique approach to business has spread throughout the world, and its success far overshadows its youth as a method of doing business. Franchising is the fastest growing method of doing business in the world today.
This book is written for students of franchising as we as franchisors, franchises, or prospective franchisees. A three-part perspective is developed throughout the book concerning the franchisor-franchise relationship: First, a franchisor and franchisee are independent business people who must manage their separate business affairs; second, the franchisor and franchisee are dependent upon each other in order to be successful in business; and third, the franchisor-franchisee relationship brings with it an interdependent contractual obligation that is legally binding upon both parties." --Preface
Adult
Donation Apuhin, Mercy Milagros College of Business and Accountancy Business / Management
Text in English
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