Marketing management / Dawn Iacobucci.
Material type:
TextPublisher: Pasig City, Philippines : Cengage Learning, c2012Edition: Second edition ; Philippine editionDescription: xi, 243 pages : illustrations (black and white) ; 25 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 9789814416351 [newsprint]Subject(s): Marketing -- Management | Consumer behavior | Market environment | Internet marketing | Market surveys| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Subject Reference
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College Library Subject Reference | 658.8 L11 2012 (Browse shelf) | Available | 3UCBL000029167 |
Includes index.
Contents: Marketing strategy -- Chapter 1 What is marketing -- Chapter 2 Marketing segmentation -- Chapter 3 Targeting -- Chapter 4 Positioning -- Product positioning -- Chapter 5 Products goods and service -- Chapter 6 Brands -- Chapter 7 New products -- Positioning via price, place, and promotion -- Chapter 8 Pricing -- Chapter 9 Channels of distribution and business marketing networks and logistics -- Chapter 10 Integrated marketing communications: The advertising message -- Chapter 11 Advertising medi and integrated marketing communicaitons -- Positioning: Assessment through the customer lens --Chapter 12 Customer evaluations -- Chapter 13 Marketing research tools -- Capstone -- Chapter 14 Marketing strategy -- Chapter 15 Marketing plans.
Adult
Donation Biore, Christopher College of Business and Accountancy Business / Management
Text in English
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